International Marketing

University of Lodz

  • Course Duration3 years
  • Course Start1 October
  • Course Fee2500 EUR
Country
Poland
University
University of Lodz
Tuituin fee
2500 EUR
Timing
Full time
Study Language
English
Level
Bachelor
Area
Business, Management and Economics
Admission Link
https://iso.uni.lodz.pl/wp-content/uploads/2021/02/UniLodz_BA_International_Marketing_2021.pdf
Application Deadline
15 July
Study Starts
1 October
Apply Link
https://uniwasy.com/admission?university_id=82
Credits

Description

The curriculum of this field of studies constitutes a composition of basic courses in the field of communication and marketing as well as specialist courses having a practical character, which will enable the participants to get to know various aspects of functioning of organizations on the international market, such as brand management and marketing communication, human resources management, management in the multicultural environment. Apart from knowledge and skills acquired in the framework of courses related to marketing and management, students will be equipped with multiple additional competencies, which are extremely important from the perspective of the contemporary job market, including: social communication and the art of presentation, international negotiations, ability to solve managerial problems in a creative way, and the application of data analysis and information technologies in making marketing decisions.

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